Graphic Design
× for: NUCSA
× tools: adobe photoshop
A brand design for a student event, the annual culture show.
2017 was the inception of this event, so it was critical that this design would become a template and source of inspiration for future iterations of the culture show. The theme for that year's show was { Working Title }, and the story was about the process behind creating the show; it was very meta. I used two of CSA's signature typefaces (that I handpicked!) and introduced a handwritten typeface to mimic a college student's messy, scattered notetaking.
Also, included in this package are the illustrations for CSA's dragon dance team apparel (pants, shirt, and shirt) with the purpose in mind that the apparel complemented the life-sized dragon's colors, as well as provided a unique shirt to advertise the team. The final design is an illustration of CSA's mascot, a sleepy rabbit to represent the typical college student. This design contributes to a feeling of welcomeness to the CSA community and is still being used as club apparel.